Word travels fast in fashion. As soon as Louis Vuitton menswear designer Kim Jones posted, and then quickly deleted, a picture of a smiling Supreme sticker atop the LV monogram on his Instagram account, suddenly every one knew about it. Is one of the world’s renowned fashion houses teaming up with a cultish purveyor of skateboard apparel? With just mere suspicion, the fashion community waited until a model at Vuitton’s show casting snapped a picture of a white sweatshirt embossed with the monogram AND the Supreme logo. It was all we needed to spiral into a complete frenzy.
Just yesterday, Louis Vuitton showed its Fall/Winter 2017 menswear collection in full, debuting belt bags, trunks, scarves, sunglasses, sneakers, t-shirts, and jackets all with the luxury of Vuitton, the ease of Supreme, and the creative verve of both. Today, all three of these qualities are necessary to wow consumers. We are no longer willing to live by the old adage that “pain is beauty,” but we are also no longer willing to give up quality and craftsmanship even in the most basic of items. Haute and street collaborations seem to be very a la mode these days. Vetements creative director Demna Gvasalia, as with most things, was the catalyst for the trend, teaming up with labels like Champion and Juicy Couture for his Spring womenswear collection. What comes down the runway and off the street are inextricably linked; they influence each other now more than ever.
What Jones and his team pulled off at Vuitton is a major coup. With a few posts via social media, the French house’s show catapulted to the hottest ticket of the Fall Menswear season. High-society and hypebeasts everywhere are already prepping for battle in Louis Vuitton retail stores- these limited edition, co-branded items are sure to sell out fast.